Should You Invest in Kellogg?



Kellogg Company is one of the largest companies in the United States. They offer several kinds of products in their portfolio, especially their cereal products. They operate under Kellogg’s, Pringles, RXBar, Cheez-It, and much more. The company was founded in 1906.

Why You Should?

  1. The COVID-19 Pandemic has accelerated the growth of its sales. Kellogg mainly sells pantry foods like cereal. Consumers have been stocking up on these foods during this pandemic and Kellogg has seen trends shift as they see higher cereal and snack sales.

Why You Should Not?

  1. Kellogg still has competition from other companies, especially PepsiCo. PepsiCo offers snack products under the Frito Lay brands and offers breakfast products under the Quaker Oats brand. These products directly compete with those that Kellogg’s offers.
PHOTO CREDIT: Yahoo Finance


In my opinion, I think that there are better stocks to invest in than putting money into Kellogg. Until they offer a solid product offering for healthier consumers, their stock might continue to underperform. However, company accusations to fulfill this goal seem promising and it might turn out well for the company.